Learning pricing strategies from Top retailers

Top retailers spend a lot of effort on conversion and price optimization. To learn from them, we've looked at Alexa top 100 e-retailer websites and automatically extracted collective statistics to see, how top sites optimize their product pricing. Our findings can be used as inspiration for improving product pricing and conversion strategies in your own e-commerce store. In this post, we'll summarize current observed trends for questions like: How many products should be linked on your main page? Should you end prices in 99 or .99?

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How to identify price increase opportunities?

When was the last time you increased the prices of your products or services? It could be about time to identify your price increase opportunities. This topic is one of the most challenging product marketing and pricing topics. A common belief of business owners or entrepreneurs is that by increasing prices they make their customers angry or in the worst case scenario, lose them. We all know however, that it is standard practice that wages, petrol prices or other costs go up in business. The bottom

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How to run pricing experiments on your e-shop?

Have you ever asked yourself how to set the right price for your products or services? The difference between what customers want to pay and what the product is worth can be a tricky part of your product marketing. Small changes in your pricing strategies can increase or decrease your conversions. The best way to find out is to run pricing experiments. In this article we explain why pricing experiments are so important for your e-commerce, how to run them and finally what type of essential

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5 Types of Discount pricing strategies that work

When e-tailers are looking into their product marketing strategies, they often opt for discount pricing strategies. Especially at times when they are launching new products, getting rid of the old ones or boosting sales. Discount pricing strategies have been present in retail sectors for a long time. There are many different opinions on how to benefit from these strategies. Some marketers praise them and some advise not to use them in your sales or marketing plans. The most common concern when it comes to discounting, is

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7 tips to increase your sales with a dynamic pricing strategy

Have you thought about implementing a dynamic pricing strategy, yet aren’t sure how your e-shop sales will benefit? We wrote down some advice to help you understand dynamic pricing in more detail. With the rise of online business models and intelligence tools, companies around the world have found ways how to adjust prices by using different pricing strategies. Dynamic pricing is one of them. Long gone are the times when the only possibility of changing prices was by replacing physical price tags on products. E-commerce

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